Attrace

2018-08-08 - 2018-12-27
Industry: Banking, Big Data, Business services, Communication

Whitepaper

Attrace

Why has Attrace developed own blockchain:
 
- Costs: Existing networks will not allow the same functionality or the anticipated very high volumes of peak (data) transactions per second (500-6000 per sec initially) in a cost-efficient way. 

- Customizability: Given the specific user cases of affiliate marketing and the required privacy settings of all parties interacting with the network, there is a need for blockchain functionalities which are not available on general and shared blockchain platforms.

 

- Operational risk: Attrace does not want to accept any third party operational risk, regardless of network size or proposition. It will therefore avoid any risk of network decisions (or events) that are against the interests of the Attrace users. 

Timetable

Milestones

  • 2018-05-21

    Publisher UI demo.

  • 2018-05-27

    Merchant UI demo.

  • 2018-05-29

    Ingest real clicks and expose statistics through Publisher network.

  • 2018-05-29

    Network explorer UI demo (blocks, accounts,clicks/referrals/sales).

  • 2018-05-30

    Protocal validation (functionality) with selected Pubiishers and Merchants.

  • 2018-05-30

    Protocal validation (functionality) with selected Pubiishers and Merchants.

  • 2018-06-21

    Pre-ICO (ending 2 weeks later).

  • 2018-07-12

    ICO (ending 8 weeks later).

  • 2018-07-15

    Network foundation V1 (daemon, messaging, blockchain, storage, smart contract foundation).

  • 2018-10-01

    Testnet with affiliate functionality, integrated ATTR tokens and delegated voting.

  • 2018-10-14

    First release Merchant and Publisher Dashboard (SSP/DSP).

  • 2018-11-01

    Basic developer documentation client API's and commandline tools.

  • 2018-11-15

    ATTR tokens import testing + webpages.

  • 2018-12-01

    Main net online (operational Attrace network).

  • 2018-12-07

    Set up-sales and account management team in NL to accelerate growth.

  • 2019-01

    Start influencer marketing.

  • 2019-02

    Additional strategic traffic acquisition and establishing partnerships to move high volume traffic to the network.

  • 2019-03

    Set up sales and account management teams in new countries to accelerate growth, starting with Western Europe (UK, Germany, Scandinavia).

  • 2019-06

    Set up sales and account management teams in US and Emerging Markets with high internet integration (e.g. Indonesia).

  • 2019-09

    Reach critical traffic volume to apply first machine learning for profiling.

  • 2019-10

    Option to pay commissions fully in ATTR instead of fiat currency, decided country by country provided Merchants are ready.

  • 2020-10

    Push towards commission payments in ATTR only and start process of removing fiat currencies payments country by country.

  • 2021-01

    Growing ecosystem by focusing on Long Tail.

  • 2021-02

    Further geographical expansion to Emerging Markets.

  • 2022-02

    Implementation Machine learning/AI to further counter click fraud.

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