Ubex

2018-05-21 - 2018-07-23
Industry: Artificial Intelligence

Whitepaper

Ubex

The digital advertising market has been actively growing for the last 4 years; its size has exceeded the size of the television segment in 2017. This is a historic event for the advertising market. One of the most promising segments of digital advertising is programmatic advertisement, which shows an average annual growth rate of more than 23% against a 4% growth rate of non-programmatic segments. According to the forecasts of Magna Global, the market size of advertising software will reach $42 billion by 2020.

Nevertheless, despite these positive dynamics, the digital advertising market has many problems, including low targeting efficiency, non-transparent counterparty relationships and a high level of fraud. As a result, all sides of the relationship suffer - advertisers overpay for each client involved, publishers receive lesser rewards and consumers of advertising are dissatisfied with its quality.

Ubex proposes to solve these problems by combining all the advantages of programmatic technologies, neural networks and smart contracts in a single system. Through this approach, Ubex provides a transition from the traditional pay-per-click scheme to the payment for targeted actions, which is the most fair and interesting model for all market participants.

We present to you the Ubex project - a global, decentralized exchange of programmatic advertising based on neural networks and smart contracts. The mission of Ubex is to create a global advertising ecosystem with a high level of mutual trust and maximum efficiency.

Advertisers can automatically purchase ad slots using the Ubex system. Payment is made upon fulfillment of targeted actions by users. Procurement of advertising takes place in real time using programmatic technology on the basis of neural networks with the application of smart contracts.

Advantages of Ubex in comparison with other advertising exchanges:

1. Neural networks maximize purchasing efficiency.

At the heart of Ubex’s advertising purchasing algorithms, lie neural networks that process information about each visitor to the member networks’ websites. The neural networks evaluate the interests of users, calculate the likelihood of targeted actions for all advertiser offers, and choose the most suitable advertisement. Thanks to this, member network website visitors see only those ads that are maximally confined to their interests, and which would convince them to fulfill the target action with maximum probability. Thus, Ubex maximizes the targeting of advertising and the economic efficiency for advertisers.

2. Blockchain-based smart contracts minimize participants’ risks.

Ubex aims to solve the problem of low confidence in the purchase of digital advertising.Smart contracts allow for making the relationship of advertisers and publishers (owners of ad slots on sites) as transparent and fair as possible, as well as minimizing the risks for all parties. By applying such an approach, Ubex allows passage from the traditional pay per click scheme to the model of payment for targeted actions, the most fair and interesting model for advertisers.

 

Our team consists of high-level professionals with extensive experience in areas of marketing, neural networks and blockchain. We perfectly know and understand all the advantages of these technologies, which we are able to apply effectively in order to achieve the maximum result. The infrastructure developed by us will allow us to take the process of buying advertising and its economic efficiency to a new level.

Timetable

Milestones

  • 2016-10

    Creation of an advertising platform for promoting Payday Loans.

  • 2017-01

    Development of integration tools to link marketing campaigns with publishers’ websites.

  • 2017-07

    Introduction of an API interface for use by publishers to register advertising space.

  • 2017-10

    Addition of new types of advertising tools and customization of widgets.

  • 2018-01

    Introduction of advertiser auctions.

  • 2018-04

    Development of the exchange smart contract prototype for the storage of basic information.

  • 2018-05

    Launch of the desktop and mobile Alpha versions of the Advertiser application.

  • 2018-08

    Launch of the desktop and mobile Alpha versions of the Publisher application.

  • 2018-10

    Development of the system’s neural core prototype and initial training of the neural networks.

  • 2018-11

    Introduction of smart contracts capable of storing neural network adjacent coefficients in the blockchain.

  • 2018-12

    Introduction of an API prototype for sharing training data in exchange for rewards (data mining).

  • 2019-01

    Launch of the Beta versions of Advertiser and Publisher applications.

  • 2019-03

    Release of the initial versions of operational applications and smart contracts.

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