In its early days, the Internet was supposed to be a place where we could access the world’s information, share our own knowledge, and be more connected.
While some companies and services have lived up to that promise and improved our daily lives, most have turned into profit-obsessed advertising machines focused only on their revenue streams to the detriment of their users. Advertising is what powers the Internet, but advertising is also what holds back the Internet’s potential.
But what if Internet users, publishers, and advertisers could work together to create a better Internet, still powered by advertising, but without the need for centralized, greedy, fraudulent, and nosy companies? What if we could get more control over our own data, and get back more value from that data?
This is what Varanida is all about: Enabling a new era for the Internet, where all parties are fairly compensated for the value they bring to the whole ecosystem. We are launching Varanida in the hope that a community of like-minded users will join us in our mission to change the way the world sees advertising and consumes digital content.
Back then, Faouzi El Yagoubi and Anji Ismaïl, start iterating on what would become DOZ.com, a software enabled marketplace to deliver more transparent and better marketing campaigns.
Looking at the opportunity that represents Blockchain based models, Faouzi & Anji imagine how they could improve the advertising industry; and this starts by cleaning the Internet.
Anji & Faouzi are joined by Thomas Schmider, and a team of talented and experienced people is being assembled.
We released to the community a first iteration of the Varanida browser extension with the purpose to clean the web from intrusive ads and scripts.
1,000,000,000 VAD (Verified Ad) ERC-20 Tokens will be launched on the Ethereum Network.
Varanida will release a complete decentralized and open protocol to allow publishers and advertisers to build their own audience engagement applications.
Varanida will move to its own blockchain, releasing its complete solution for web users, advertisers and publishers.